Friday, 13 August 2010

Social Media Marketing

So, marketing our libraries services using social media. Doing some research online, I found that companies and organisations are unsure as to whether this is a worthwhile venture. A selection of their arguments against social media marketing include:
  • It doesn’t generate profit
  • It can be unpredictable
  • It is too easy to become addicted and wastes time
Some of the points in favour of it are:
  • It increases website traffic
  • It is both free and entertaining
  • It gets the message out faster to a huge audience
For libraries, I think it's important to connect with your readers and to be able to inform them of your services. The new avenues of social media enable you to do this and because they are so popular, I think they're a really useful way to interact with and update people.

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